In the 21st century, social media is the power to everything. Social media can make anything viral and it take can take even a small information to a majority of people around the world as nowadays most of us are always using social media. The Departed is one of the many movies that used social media to promote itself to the people around the world. This movie promoted itself by publicising its trailers on TV adverts and on YouTube channel. Publicising trailers on YouTube is a great way to promote a movie as YouTube is the second best-visited site on the internet with 790 million monthly visitors.
The departed also used the buses and train stations to promote its posters. The use of social media networking such as Facebook to create a page for fans of this film to like it and to follow updates about the movie, allowed a lot of people to know more about this film in depth such as the release date. On Facebook this movie page had just over 2 million likes, which shows us how popular this film was.
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